Adventurer in the soul, and animated by her thirst for entrepreneurship, Louise dreams of conceiving her own Parisian cloakroom.
In parallel with its activity as a manager in a recruitment firm, the dream materializes in 2020 with the birth of By Louise Who comes to challenge his daily life through the online sale of daring pieces.
Very quickly, his spouse and his sister-in-law, Willy and Abi, join the adventure and bring their sales and marketing knowledge to By Louise.
After having overcome, with limited resources, the challenges that entrepreneurship can represent, By Louise meet his first real success with The Louise skirt. A piece worked with daring patterns and colors, which has conquered a good number of dressings!
The first partnership with a logistics provider is launched and thus ensures the quality of customer orders.
2021: The Emperage team ...
After having worked for 2 years at the appearance of those of Steeve Jobs in his garage in 1970, success and perseverance brought Louise's team, Willy and Abi to develop in the first premises! The brand materializes and brings new concepts by offering a collection outing per month with its customers and unique meetings that will make it successful.
March 04, 2022: Happy events
March 4, 2022 will remain engraved in the brand's memories. The first corner By Louise Settles in the Galeries Lafayettes Haussmann and now offers these online and store pieces!
The perfect timing does not exist, this special day was marked by a large event for two young parents: the birth of Louise's daughter and Willy, the same day in the installation of the corner, for their greatest happiness.
2023: The team is growing
Strong of the success encountered, By Louise continues its development by strengthening its team with the arrival of 3 new poles: communication, sales and after -sales service. This strategic approach testifies to the will to By Louise To better meet the needs and requests of its customers, by offering quality services and by offering an optimal shopping experience.
The implementation of these new expertise centers makes it possible in particular to strengthen the presence of the brand in the Galeries Lafayette, where it is now available in 7 different points of sale!
The Parisian locker room now has 7 points of sale! Visit us and plunge fully into the universe By Louise. Discover our new collections in preview and take pleasure in trying exclusive pieces.